The Geely Haoyue PRO is a C-segment SUV under Geely Auto, positioned as a "value-for-money family SUV" primarily targeting the RM100,000-class petrol-powered vehicle market. The model made its debut in 2024, with the "Zongheng+ New Year Supreme Edition" variant added in February 2025 as one of Geely's strategic moves to defend its ICE market share amid the rapid rise of new energy vehicles. Serving as the entry-level offering in the Haoyue family, the Haoyue PRO leverages a "rebadging" approach alongside an aggressive pricing strategy, aiming to attract younger buyers and first-time car owners in the fiercely contested compact SUV segment.
The Haoyue PRO competes in the compact SUV segment, measuring 4,518 mm long, 1,834 mm wide, and 1,715 mm tall, with a wheelbase of 2,666 mm. Configured as a 5-door, 5-seater SUV, its boot capacity ranges from 625 litres to an expandable 1,850 litres with the rear seats folded, alongside a kerb weight of 1,499 kg. Key highlights include a 1.5-litre four-cylinder turbocharged petrol engine, multi-link independent rear suspension, dual 12.3-inch twin screens, and an accessible price tag of RM116,900. Primary rivals include RM100,000 to RM130,000-bracket C-segment ICE SUVs such as the Haval H6, Changan CS75 PLUS, and Chery Tiggo 7. It is worth noting that the Haoyue PRO belongs to a distinct product line from Geely's "Haoyue" and "Haoyue L"—the latter two are D-segment mid-size SUVs, whereas the Haoyue PRO is a smaller C-segment SUV with noticeable differences in dimensions, platform architecture, and market positioning.
The exterior styling of the Haoyue PRO incorporates Geely's "Tech Geely 4.0" design language. Up front, it sports a large spindle-shaped smoked radiator grille with vertical chrome waterfall slats, flanked by full-LED headlamps that deliver a sharp, aggressive visual presence. Aerodynamic-style smoked garnish on both sides of the front bumper further accentuates its sporty character.
Along the flanks, the profile is clean yet sculpted, using pronounced character lines to convey a muscular stance. Blacked-out trim behind the C-pillar creates a seamless floating roof effect. Round the back, the SUV features a full-width LED taillight bar, while the lower bumper integrates smoked and grey styling elements with dual exhaust garnish trims. It rides on 18-inch alloy wheels wrapped in 225/60 R18 tyres.
Inside, the cabin features a dual-tone theme enhanced with satin chrome accents across a clutter-free dashboard layout. Mid-to-high-spec variants boast a seamless dual-screen setup comprising a 12.3-inch digital instrument cluster and a 12.3-inch floating infotainment touchscreen, creating a strong tech-forward ambience. Other highlights include an electronic gear selector, leatherette upholstery, and heated front seats on selected variants. While the cabin build quality remains competitive for its class, some owners have noted a rather prominent use of hard plastics.
Under the bonnet, the entire Haoyue PRO lineup is powered by the BHE15-EFZ 1.5-litre four-cylinder turbocharged petrol engine, producing 133 kW (around 181 PS) and 290 Nm of torque, with peak torque accessible from 2,000 to 3,500 rpm. Power is sent to the front wheels via a 7-speed wet dual-clutch transmission (7DCT). Featuring direct fuel injection, the engine runs on RON 92 petrol and complies with China VI emission standards.
Top speed is rated at 190 km/h, with a WLTC combined fuel consumption figure of 6.85 L/100 km. This powertrain is tuned primarily for smooth power delivery and fuel efficiency; its 181 PS output is on par with class benchmarks, offering punchy urban performance and ample reserves for highway overtaking. Notably, the Haoyue PRO does not offer any hybrid or all-wheel-drive options, remaining strictly a petrol-powered front-wheel-drive offering throughout the range.
Underpinned by a monocoque chassis, the Haoyue PRO rides on a front MacPherson strut and rear multi-link independent suspension setup, paired with electric power steering (EPS). The multi-link rear setup is a commendable inclusion in this price segment, theoretically delivering superior bump absorption and rear passenger ride comfort over rivals with torsion beam axles. Off-road geometry includes an approach angle of 21°, a departure angle of 27°, and an unladen ground clearance of 186 mm.
Drivetrain is front-wheel drive only, with no 4WD variant offered. Braking is handled by front ventilated discs and rear solid discs, coupled with an Electronic Parking Brake (EPB). Selectable drive modes include Sport, Eco, and Standard/Comfort, supported by Auto Brake Hold, Hill-Start Assist (HSA), and Hill Descent Control (HDC). The chassis setup leans predominantly towards family comfort, though some users have remarked that the ride is slightly firm, leading to noticeable harshness over poorer road surfaces.
The Haoyue PRO runs on the Geely Galaxy OS 2.0 operating system, with mid-to-high-spec variants featuring twin 12.3-inch displays for the digital instrument panel and central infotainment screen. The system supports GPS navigation (Amap), smartphone screen mirroring, 4G connectivity, over-the-air (OTA) software updates, and a Wi-Fi hotspot. The voice control system manages multimedia playback, navigation, phone connectivity, climate controls, the sunroof, and power windows.
On the comfort front, single-zone automatic climate control, rear air-con vents, an in-cabin PM2.5 air purification filter, keyless push-start, and driver-side keyless entry come standard across the board. Stepping up to mid-to-high-spec variants adds an electric sunroof, leather-wrapped steering wheel, power-adjustable driver's seat, heated front seats, a 6-speaker sound system, and power-folding, heated side mirrors with auto-fold functionality upon locking.
However, it should be noted that the base variant is sparsely equipped—omitting basic amenities like parking sensors and keyless entry. Boot capacity stands at a generous 625 litres, expanding to 1,850 litres with the rear seats folded down, offering class-competitive practicality.
In terms of passive safety, the Haoyue PRO comes standard with dual front airbags and front side airbags, but omits front and rear curtain airbags. Built with a high-strength safety cell structure, standard active safety systems include Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Traction Control System (TCS), Electronic Stability Programme (ESP), and rollover mitigation.
For driver assistance, the Haoyue PRO offers only baseline equipment. It comes with standard cruise control, a reverse camera with blind-spot view, and rear parking sensors. Crucially, the entire Haoyue PRO lineup lacks Level 2 Advanced Driver Assistance Systems (ADAS)—missing out on features such as Full-Speed Adaptive Cruise Control (ACC), Lane Keeping Assist (LKA), and Autonomous Emergency Braking (AEB)—which puts it at a noticeable disadvantage against better-equipped competitors in the same price bracket.
The Haoyue PRO has seen a relatively subdued market reception. Since its introduction in 2024, its sales figures have not been featured prominently in major sales charts, resulting in limited market visibility. Industry observers attribute this to several key factors: lower brand equity for the Haoyue nameplate compared to Geely's flagship Boyue and Emgrand series; price and spec cannibalisation with the Boyue COOL; and the aggressive influx of new energy vehicles (NEVs) in the RM100,000 to RM130,000 bracket squeezing traditional ICE models.
According to owner feedback data from 12365auto, complaints primarily highlight infotainment system lag, infrequent OTA updates, the lack of a drive mode memory setting, and a stiff suspension that compromises ride comfort over bumps. On the flip side, owners appreciate its modern exterior styling, expansive boot capacity, responsive powertrain, and decent urban fuel economy, while noting higher road noise at cruising speeds and occasional infotainment delays as room for improvement.
In the broader market landscape, the Haoyue PRO's core selling points boil down to three aspects: its potent 181 PS 1.5T engine paired with multi-link rear suspension; the responsive Galaxy OS 2.0 twin-screen setup outclassing select segment rivals in cabin tech; and Geely's extensive sales and aftersales network. However, its drawbacks remain prominent: a complete absence of Level 2 ADAS across the board, an overly bare-bones base trim, noticeable interior plastic surfaces, and weaker brand recognition compared to the sibling Boyue lineup.
In summary, the Geely Haoyue PRO serves as the entry point to the Haoyue SUV family, adopting a formula of "solid mechanical hardware, decent in-car tech, and attractive pricing" to capture a slice of the RM100,000-class petrol SUV segment. However, with the relentless rise of electrified alternatives and rival ICE models increasingly offering Level 2 ADAS as standard, its value proposition faces stiff competition. For budget-conscious family buyers who can overlook advanced driver aids and primarily require an urban daily driver, the mid-to-high-spec Haoyue PRO remains a sensible pick; but for tech-focused drivers or those eyeing lower long-term running costs, competing NEVs or better-equipped ICE rivals in this price range will likely hold greater appeal.
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